Users are the leading contenders of the whole digital marketing industry. The website administrators who optimize their website, keeping in mind users first, get desired outputs. It will increase brand awareness, the best ROI, the surge in organic traffic, and others. User-first SEO needs a proper strategy for giving high results in a short time. Let’s explore them in detail:
Design content for the users
Gone are the SEO times, when marketers used to focus just on search engines. Humans will read your content, not Google bots or search engine algorithms. If you can touch human lives, it will give an automatic boost in your search rankings.
Content comes into the picture in many areas like Title, headings, meta description, image alt text, articles, and blogs. Additionally, for audio and videos, the basis is content only. Dive deep into content-related information:
Focus on Customer’s persona
Well, for designing appropriate content, you need to think from the customer’s point of view. Personify your client! Think about his behavior, what he needs, the concern areas, and then raise the content kingdom.
Target on keywords
Other than that, keywords will land in a better place. See the keyword volume, competitor’s keyword gap, and LSI keywords. Use main keywords and their synonyms in Title and heading tags.
Have you heard about zero-click searches? It is when customers look at the information on the SERPs. A catchy and suitable meta description will increase customers’ curiosity and attract them like a magnet to your site.
Research your content
Besides this, your readers can distinguish between well-researched content and content created in a rush. So, content supported with descriptive images, graphs, infographics, and other illustrations will help visitors understand your content better. You can use video as well to support your content.
Next, what is the user’s intent behind searching? Google gives you a lot of importance to user intent for displaying search results. What do users want? They can search for brand-related information, want to explore more about products, comparing different products, or wants to purchase.
Furthermore, a strong and highlighted call to action will direct them clearly on how they can benefit from your products and services.
Boost your Social media
Taking care of social media signals can boost your SEO and user involvement significantly. Moreover, social media has increased its presence in all walks of life. So, it’s better to grab this opportunity from all the hands. Social media marketing needs proper planning to yield better results. You can follow these steps:
1. Different social media platforms are prominent amongst different age groups. So, see the age of your target buyers. For example, Instagram is popular amongst millennials, and Gen Z, while Tik Tok is Gen Z.
2. What type of content do your customers like the most? It could be video, audio, content with strong visuals and graphs. Accordingly, you can design your content.
3. Next, the most important thing comes is how to improve your customer engagement? Provide excellent customer experience and address their pain points. It will directly increase the number of likes, shares, followers, retweets, subscribers, etc.
Don’t forget to mention your website link or call to action in social media posts; your sales and number of visitors will automatically increase. Also, you can use SEO services in India to handle social media marketing and reach the maximum number of customers.
Build quality backlinks
Users can benefit most if they’re directed towards your site’s beneficial web pages with backlinks. Backlinks are indicators from other websites and outside the web. Yes! It shows that this is a credible website. But, for search engines, the quality of backlinks matters more than the number of backlinks. For sure, quality backlinks take time, and it’s worth it.
Now, a million-dollar question! How to build quality backlinks? Have a look at these points:
1. Let’s start with your website. It needs to deep analysis to govern that if you’re providing helpful content for readers. If not, design the content that is productive for readers.
2. First, check what the main topics trending in your niche are. Then, try to figure out where is the content gap is. Finally, choose your topic and create a marvelous piece of content with illustrations, images, bullet points, and all.
3. Now, content is ready to which other websites can link. But, how will they come to know whether such content exists on the internet? Here come the public relations part and outreach to them through emails.
Next, whom to approach? Resource and authority websites are the best places. For this, resource websites are the most trusted industry website. And authority websites are ones like .edu or .gov. In this way, you can benefit maximum from the link juice of these websites.
Provide the best User experience
User experience is one thing that differentiates a supreme website from a regular website. It is the composition of these factors:
A maximum of users accesses the internet through the phone. Then, your focus should be on how to achieve a website that works well on the phone. The solution is a responsive website that adjusts well on smartphones, iOS, and tablets. You can use AMP pages to accelerate the speed of your website on your phone. Allow Google to crawl on your mobile website by making changes in the Robot.txt file.
Page Loading Speed
How will users feel when they need to wait for long to have a look at your website? They’ll feel frustrated, leave your website, and may not come back to your site again. So, it is crucial to ensure that website has a high loading speed. Multimedia and server play an essential role in governing the speed of the website. For that, optimize the number of images and their quality. Also, ensure that server doesn’t hamper website performance.
Furthermore, make website design quite enticing to stick users to your website for long.
In brief, users are the lifeblood of the whole website ecosystem. There are some areas on which the SEO team can focus their efforts to form a holistic plan of action:
Manage content to cover all aspects of users in your niche. It will develop the credibility of your site.
Use social media for excellent customer participation.
Give users opportunities to explore your best utility web pages through backlinks.
The combination of SEO and great user experience is the secret sauce to achieve high traffic and increase dwell time on your website.
So, how are you going to implement the SEO strategy mentioned above?