Running an Etsy shop is very exciting, but of course, it comes with its own set of challenges—especially when it comes to standing out in a crowded marketplace. The most important thing about building your Etsy business is optimizing your listings with the right keywords. The process of keyword research helps in reaching the targeted audience with your products. Additionally, it makes your product discovery possible through the search results on Etsy. Now you must be thinking, which is the right step from here? So, let’s start checking out some of the very best Etsy SEO tools around and determine which one best suits your business.
Why Keyword Research is Important to an Etsy Seller
You probably have asked yourself at one time why some Etsy shops appear to be selling all, while others barely sell anything. In most cases, it has everything to do with SEO, which stands for Search Engine Optimization. Etsy SEO optimization is key to increasing your presence on the platform. The Etsy search engine is very dependent on keywords to match listings with shoppers’ search queries. Without the proper keywords, even the most beautiful product will not sell.
Effective Keyword research for Etsy sellers ensures that your listings are aligned with the terms that potential buyers are actually searching for. But, how do you find the best keywords that will set your shop apart? That’s where the right tools come in.
The Best Etsy SEO Tools for Keyword Research
1. Etsy’s Search Bar: A Free but Powerful Resource
One of the easiest and most effective ways to begin Etsy seller keyword research is by using Etsy’s search bar. As you write in a product name or category, Etsy will offer suggestions based on what people are currently searching for. And that is a gold mine of discovering keywords you otherwise might not have thought about.
Although this method is free, it can be time-consuming and lacks the detailed insights that specialized Etsy SEO tools can provide. However, it’s a great starting point, especially if you’re just getting the hang of keyword research.
2. Marmalead: Your Etsy SEO Companion
Marmalead is another strong tool that has been created with Etsy sellers in mind. It offers a user-friendly interface that helps you research keywords, track their performance, and even analyze your Etsy listings. One of the standout features of Marmalead is its keyword grading system, which shows you how well a keyword is performing in terms of competition and engagement.
Marmalead also offers a very in-depth trend report, so you can get ahead of the curve and change your listings on the fly. This is an excellent tool for sellers who want an in-depth look at their Etsy SEO optimization and keyword strategy.
3. Keyword Tool (Keywordtool.io)
If you’re searching for a more general technique but not one that doesn’t work any less for Etsy, Keyword Tool is a good choice. Using the Keyword Tool allows you to create a list of suggested keywords originating from multiple different sources with which you’re trying to find keywords including, or rather, stemming from the search engine within Etsy.
Although keyword Tool does not have as many Etsy-specific features as eRank or Marmalead, it is still a good option for sellers who want to cast a wider net and explore keyword opportunities across different channels.
4. EtsyRank (Now Known as eRank)
eRank, one of the most famous Etsy seller tools, also encompasses a lot more to serve for finding you that long-deserved sale on Etsy. It’s available with all the data related to keyword suggestions and provides you with detailed performance tracking. Using eRank means having access to data from keyword volume, competition, and trends the basics of Etsy SEO optimization.
EtsyRank also lets you analyze your competitors and see which keywords they’re ranking for. This is especially useful for sellers who want to stay ahead of the competition. Moreover, eRank allows you to track your shop’s performance and make adjustments as needed, which is invaluable for any seller looking to scale their business.
Bonus Tip: Backup Etsy Shop Data
While keyword research and optimization are critical, never forget to secure your data for your Etsy shop. You should always make sure to have Etsy shop backups. This way, you can always retrieve vital information such as sales, inventory, and communications with customers in case of any error.
There are all sorts of third-party tools available that will help you automate the process and ensure peace of mind because you will be free to focus on growing your shop and optimizing your SEO strategies.
Conclusion
For most Etsy sellers, keyword research does not have an overall one-size-fits-all solution. Whether you have a just-started shop or an existing one, the right Etsy SEO tool and automated Etsy backups will help make a huge difference for your products in getting seen by the people who could buy them. Whether it is the ease of use of Etsy’s search bar, the detailed features that eRank provides, or the intricate analysis from Marmalead, picking the right tool will ensure that your listings are optimized, visibility increased, and your Etsy business grows.
